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Title: marketing trends

Essay Details

Subject: Business
Author:
Date: October 4, 2014
Level: University
Grade: C
Length: 4 / 941
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It is important for marketing managers to be aware of such trends. How can managers learn about such trends? Let us explore the Web site of a company that conducts national surveys and publishes reports on such trends. Harris Interactive frequently publishes several survey findings that can be of interest to marketers...

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Let us examine three such surveys. First, take a look at a survey done on March 6, about the Obesity Epidemic in America. This study finds that among people over 25, 80 percent are overweight. This proportion has been on a steady increase since 1983 (when it was 58 percent). The proportion of obese people was 71 percent just a few years ago, in 1995...

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