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The correct target audience must also be reviewed prior to startup. With a B2C the target audience is the end user and finding the right approach and needs of those customers must be identified. With a B2B the customer becomes the distributor and marketing to these types of business can become difficult and requires a different look from the Internet. Identifying the customer, creating an Internet site that attracts the correct customers, and attracting more customers is important for both a B2C and B2B. "Increasingly, companies are classifying customers into groups and creating targeted messages for each group...
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