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Title: Marketing To Gen Y

Essay Details

Subject: Business
Author: Steven W
Date: November 13, 2010
Grade: A
Length: 12 / 3472
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y is entering the workforce. They thus, possess even larger disposable incomes. Moreover, members of Gen Y are well-informed and significantly influence buying patterns of their families. As such, many companies are developing marketing strategies around Gen Y, hoping to tap into the potential of this generation...

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As such, many companies are developing marketing strategies around Gen Y, hoping to tap into the potential of this generation. Characteristics of Generation Y and their likes and dislikes It is generally thought that people of the same age group would have similar behaviors and traits. However, the different generations, be it Gen Y or X or the baby boomers, have their own distinct characteristics, needs and personalities...

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