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KFF is launching an advertising campaign based on market place research and effective communication. The marketplace research attempt will focus on market range, services benchmarking and food marketing. Ms. Kudler’s previous experience in marketing makes her the reasonable option to take the marketplace efforts for KFF. She will lead with a marketing team to identify “the marketing opportunity, formulating possible questions, selecting a model to follow, putting together and analyzing the statistics and the outcome of their research study” (Kerin, Hartley, Berkowitz and Rudelius, 2005, p...
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