Title: marketing summary

Essay Details

Subject: Business
Author: James B
Date: August 29, 2013
Level: University
Grade:
Length: 2 / 422
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

They forget that a product is only a tool to solve a consumer problem Value and Satisfaction - Customer value : the difference between the values the customer gains for owning and using a product and the costs of obtaining the product. Customers form expectations about the value of various marketing offers and buy accordingly...

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They forget that a product is only a tool to solve a consumer problem Value and Satisfaction - Customer value : the difference between the values the customer gains for owning and using a product and the costs of obtaining the product. Customers form expectations about the value of various marketing offers and buy accordingly...

Showed next 250 characters

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