Title: Marketing Strategy Plan for UKCE

Essay Details

Subject: Business
Author: Sandra J
Date: July 25, 2015
Level: University
Grade: A
Length: 4 / 1051
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Currently, we have 35 students doing evening classes with us. The purpose of writing this report is to work out our future strategic plan for UKCE with a successful implementation plan. Vision To be known as the best and creative English language training center with university links world wide. Mission "English language for everybody...

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Also, geographically, we want to target Banani, Gulshan and the vicinity. SWOT analysis Strength ? Financially strong ? Good location ? Quality trainer ? Professionalism ? Strong University links ? Strong knowledge about Study Abroad Program ( SAP ) ? Part of CASCL ? Knowledge Weaknesses ? No accreditation ? Small set up ? Old building ? Poor signage ? Lack of marketing and promotional work ? Poor branding ? Identity crisis ? Native speaker as trainer ? Location Opportunities ? Market size i...

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