Title: Marketing Strategy of Samsung Mobile

Essay Details

Subject: Business
Author: Fred W
Date: September 3, 2016
Level: University
Grade: A
Length: 58 / 17107
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars". The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall...

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It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. Background Samsung Group is South Korea's largest company and exporter and the world's fifteenth largest conglomerate.[3] Currently helmed by Lee Soo-bin, CEO of Samsung Life Insurance, it has been run by generations of one of the world's wealthiest families, formerly by chairman Lee Kun-Hee, the third son of the founder, Lee Byung-Chul...

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