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• Launched a phone costing Rs.1600. • Launched MOTOFLIP costing under Rs.4000. • Widen their product portfolio. • Collaborated with cellular service provider. • Enhanced their distribution network. • Youth- Target Audience
Promotional Strategy • Used 360 degree marketing. • “Guess the Motostar”. • Funded NGOs in Bangalore • Spend online 20% more than any other brand. • Developed consumer engagement initiative
Positioning • No belief in the brand. • No support from retailers and consumers. • Narrow product portfolio. • Poor brand awareness. • Market share
Repositioning • Wide product portfolio...
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