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Title: Marketing Strategies for BMW

Essay Details

Subject: Business
Author: Anthony B
Date: April 16, 2015
Level: University
Grade: B
Length: 11 / 3091
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and, formerly, Rover (car)/Rover. The company's slogans in English are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". The company produces, and markets, a varied range of higher end sporty cars and motorcycles...

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The company produces, and markets, a varied range of higher end sporty cars and motorcycles. BMW has also manufactured the first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station net. In addition to cars and motorcycles, BMW operates an aircraft engine division under the brand name of Rolls Royce...

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