Title: Marketing Strategies

Essay Details

Subject: Business
Author: Craig A
Date: December 28, 2012
Level: University
Grade: A
Length: 4 / 1115
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Adding pumice stones gives the additional effect of a faded or worn look. The pumice abrades the surface of the jeans like sandpaper, removing some dye particles from the surfaces of the yarn. Pumice has been used since the introduction of stone washed jeans in the early 1980s. However, stone washing with pumice has some severe drawbacks...

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The quality of the abrasion process is difficult to control: Too little will not give the desired look. Too much can damage the fabric, particularly at the hems and waistbands. The outcome of a load of jeans is never uniform, with a significant percentage always getting ruined by too much abrasion. The process is also non-selective...

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