Title: Marketing Strat.

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Subject: Business
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Date: March 20, 2015
Level: University
Grade: A
Length: 5 / 1286
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Nokia planned to invest US$ 100-150 million in the facility, where the production was expected to begin in the first half of 2006. Pekka Ala-Pietila, President and Head of Customer & Market Operations, Nokia Corporation said, “Establishing a new factory in India is an important step in the continuous development of our global manufacturing network...

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Each mobile handset has more than 400 parts and the average production capacity of each manufacturing unit of Nokia is around 20 million units. This level of manufacturing involves a total of 8 billion components per annum, requiring strong logistical support. Nokia's manufacturing facility needed to be located close to a major international airport or sea port for quick supply of components...

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