Title: Marketing Research proposal on Baja Fresh

Essay Details

Subject: Business
Author:
Date: November 8, 2013
Level: University
Grade: A
Length: 2 / 491
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Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on the customer awareness; we also hope to use LSM to build sales in a way that is both cost and time efficient. In fact, LSM is the best method to build sales with a limited budget because it focuses Baja Fresh' resources on the best potential customers...

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We would also like to determine if there are more local customers during the lunchtime or dinnertime. After the customers have informed us of their location, we will then use this data to determine the most cost-effective advertising location. Research Approach Our approach will involve conclusive research of the descriptive form...

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