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Title: Marketing Research Paper

Essay Details

Subject: Business
Author: Monty R
Date: July 10, 2013
Level: University
Grade: A
Length: 4 / 986
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor. This chapter covers concepts and approaches that will help you to succeed in the search for those opportunities...

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This chapter covers concepts and approaches that will help you to succeed in the search for those opportunities. What is a company’s market? Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services—that is, ways of satisfying those needs...

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