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Title: marketing research

Essay Details

Subject: Business
Author: Marjorie S
Date: May 28, 2014
Level: University
Grade: B
Length: 16 / 4792
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

We will target the X and Y Generations, which is the fastest growing segment in America. This segment has been successfully targeted before using the "extreme" angle. This segment is has been a segment that hasn't been targeted to the level that they should in this industry and we plan on changing that...

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We have used past financial data to establish reasonable goals for the product and have set limits on promotional spending. We will be using a high/low pricing strategy, pricing this new pizza at $9.99. Our main sales promotions will be offering the Extreme Pizza bundled with Mountain Dew to target Generation X and Generation Y...

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