Title: marketing research
|Date:||May 28, 2014|
|Length:||16 / 4792|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
We will target the X and Y Generations, which is the fastest growing segment in America. This segment has been successfully targeted before using the "extreme" angle. This segment is has been a segment that hasn't been targeted to the level that they should in this industry and we plan on changing that...
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We have used past financial data to establish reasonable goals for the product and have set limits on promotional spending. We will be using a high/low pricing strategy, pricing this new pizza at $9.99.
Our main sales promotions will be offering the Extreme Pizza bundled with Mountain Dew to target Generation X and Generation Y...
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Total price: $10.00
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