Title: Marketing Research

Essay Details

Subject: Business
Author:
Date: November 1, 2014
Level: University
Grade: A
Length: 11 / 3013
No of views: 0
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Essay text:

Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.’’ According to Chartered Institute of Marketing, UK ‘’…the objective gathering, recording and analysing of all facts about problems relating to the transfer and sales of goods and services from producer to consumer or user...

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Marketing research has grown prominence in recent years for the following reasons: • Increased competition compels greater depth in knowledge of competitive activities, strengths and weaknesses. • Changes in the macro-environment (such as technology) must be constantly monitored. • Increasing affluence amongst consumers brings about more rapid changes in needs, wants tastes and purchasing patterns...

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