Title: Marketing Research

Essay Details

Subject: Business
Author: Cleo D
Date: October 25, 2013
Grade: A
Length: 3 / 755
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown that they have continued to exceed customer’s satisfaction in every area except one: the cost of merchandise. By exploring ways to decrease costs by doing the market research, Kudler Fine Foods will experience an increase in customer satisfaction...

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Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets (Armstrong & Kotler, 2005). It can be used to decide which portion of the population will purchase the product based on variables like age, gender, location and income level...

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