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Title: Marketing Report For L'Oreal

Essay Details

Subject: Business
Author: Drusilla M
Date: December 18, 2013
Level: University
Grade: A
Length: 1 / 281
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. L'Oreal includes some important brands such as Lancome Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm...

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L'Oreal invests heavily into its research and development which gives them competitive advantage over its competitors. We as a group are going to produce a strategic marketing plan for L'Oreal. PART 1A PEST Analysis for L'Oreal Political Factors ? The political challenge is that L'Oreal should conform to all the different government leadership styles in various countries it operates within...

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