Title: Marketing Rearch

Essay Details

Subject: Business
Author: Clay R
Date: May 23, 2013
Level: University
Grade: A
Length: 12 / 3532
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Scaling technique divided into comparative scales and non-comparative scales. As shown in the Figure1, Paired Comparison, Rank Order and Constant Sum are comparative scales. Continuous rating scales and Itemized rating scales are non-comparative scales. Let’s look briefly at each in turn. [pic] Comparative scales Paired Comparison Scaling A respondent is presented with two objects and asked to select one according to some criterion...

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As shown in the Figure1, Paired Comparison, Rank Order and Constant Sum are comparative scales. Continuous rating scales and Itemized rating scales are non-comparative scales. Let’s look briefly at each in turn. [pic] Comparative scales Paired Comparison Scaling A respondent is presented with two objects and asked to select one according to some criterion...

Showed next 250 characters

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