Title: Marketing Proposal
Essay Details
| Subject: | Business |
| Author: | Yvonne D |
| Date: | September 18, 2016 |
| Level: | University |
| Grade: | A |
| Length: | 3 / 612 |
| No of views: | 0 |
| Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
The soft drink market is bifurcated between packaging format and the product type. Soft drink industry is a market led and an innovative industry which has a short term fashion trends.
The analysis of the industry led to the following findings in the research and development areas:-
? Improved preservation and storage
? Being innovative in packaging technology
? Efficiency in delivery process and production
? An effective understanding of the human needs
? Last but not the least, human needs
THE SHAPE AND SIZE OF THE SOFT DRINK INDUSTRY
Figure 1...
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Australian soft drink market by product type
1. The diagram above represents the annual growth of 9 % with a continuous growth of 4 % per year in the Australian market.
2. The market here in Australia is sturdily segmented between energy drinks (being 53% in total), carbonates (around 30 %), fruit juice (approx 20 %), and bottled water (amounting to less than 10%)...
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Total price: $10.00 |
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