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Title: Marketing Proposal

Essay Details

Subject: Business
Author: Yvonne D
Date: September 18, 2016
Level: University
Grade: A
Length: 3 / 612
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The soft drink market is bifurcated between packaging format and the product type. Soft drink industry is a market led and an innovative industry which has a short term fashion trends. The analysis of the industry led to the following findings in the research and development areas:- ? Improved preservation and storage ? Being innovative in packaging technology ? Efficiency in delivery process and production ? An effective understanding of the human needs ? Last but not the least, human needs THE SHAPE AND SIZE OF THE SOFT DRINK INDUSTRY Figure 1...

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Australian soft drink market by product type 1. The diagram above represents the annual growth of 9 % with a continuous growth of 4 % per year in the Australian market. 2. The market here in Australia is sturdily segmented between energy drinks (being 53% in total), carbonates (around 30 %), fruit juice (approx 20 %), and bottled water (amounting to less than 10%)...

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