Title: Marketing Projects

Essay Details

Subject: Business
Author: Kenneth B
Date: July 23, 2014
Level: University
Grade: A
Length: 2 / 384
No of views: 0
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Essay text:

It consists of the investigation of a company’s entire marketing policy resulting in specific recommendations. Specifically, it involves the investigation and analysis of: Subject Scope The marketing environment The analysis of the trends in the macro-, meso- and micro-environment is an integral part of the audit...

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At the end of the process, this should lead to specific recommendations being formulated. Market research project The market research project is carried out in teams of 2 or 3 students, who will solve a marketing management problem by means of primary research. Depending on the research problem at hand this could result in a qualitative and/or quantitative study related to e...

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