Title: Marketing Projects
|Date:||July 23, 2014|
|Length:||2 / 384|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
It consists of the investigation of a company’s entire marketing policy resulting in specific recommendations. Specifically, it involves the investigation and analysis of:
The marketing environment
The analysis of the trends in the macro-, meso- and micro-environment is an integral part of the audit...
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At the end of the process, this should lead to specific recommendations being formulated.
Market research project
The market research project is carried out in teams of 2 or 3 students, who will solve a marketing management problem by means of primary research.
Depending on the research problem at hand this could result in a qualitative and/or quantitative study related to e...
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Common topics in this essay:
- 4.1. Recommendations for Red Bull to sustain their marketing momentum
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
- Branding in Product Marketing
- Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
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