Title: Marketing Principles at CareFirst BlueCross BlueShield

Essay Details

Subject: Business
Author: Rodney O
Date: February 13, 2015
Level: University
Grade: A
Length: 6 / 1662
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This whitepaper analyzes Wal-Mart's effectiveness in regional markets around the world and reactions/responses of Wal-Mart due to those different market conditions. Table of Contents Introduction 4 North American Wal-Mart Stores 5 The Case in Germany 6 Japan Expansion 7 Recommendations 8 Final Conclusions 9 Bibliography 11 Marketing Principles incorporated at CareFirst Introduction and Background Information CareFirst, Inc...

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is the not-for-profit, non-stock, parent company of CareFirst of Maryland, Inc. and Group Hospitalization and Medical Services, Inc., affiliates that do business as CareFirst BlueCross BlueShield. A third affiliate does business as Blue Cross Blue Shield of Delaware. CareFirst, Inc. is governed by a Board of Directors and special statutes regulating its business in Maryland, the District of Columbia, Delaware and Northern Virginia...

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