Title: Marketing Portfolio of Airlines Industry
|Date:||August 9, 2012|
|Length:||7 / 1851|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
That is going to have consequences in all the analysis, but mainly two:
- In the consideration of not only four "p" of the marketing mix (price, product, place and promotion), but also another three or four, which would be People (which is said to be the most important of the additional "p"), Physical Evidence, Process and Productivity&Quality (the last one only added by some authors as Lovelock, Vandermerwe&Lewis)...
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Is a market in constant evolution. Fifteen years ago it was a Monopoly in nearly all countries in Europe, after it became a market with oligopolistic competition with a small percentage of the population as costumers; and nowadays, although there are important barriers of entrance; globalization, new competitors and low-cost companies are transforming one of the most important markets in the world...
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