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Title: Marketing planning

Essay Details

Subject: Business
Author: Wanda J
Date: August 7, 2012
Level: University
Grade: A
Length: 7 / 1999
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

We need to work out: • who our customers are • which customer to target • how to reach and win new customers • how to keep existing customers happy. Figure 1: Definitions of Marketing Source: www.learnmarketing.net And most importantly we need to keep reviewing and improving everything we do to stay ahead of the competition...

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Even so it is amazing the number of companies that think they can operate and succeed without formal plans! A marketing plan helps to focus your company on the vital activity of growing the business. It provides the framework on which to build new “What is a marketing plan? The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals...

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