Title: Marketing planning
|Date:||August 7, 2012|
|Length:||7 / 1999|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
We need to work out:
• who our customers are
• which customer to target
• how to reach and win new customers
• how to keep existing customers happy.
Figure 1: Definitions of Marketing
And most importantly we need to keep reviewing and improving everything we do to stay ahead of the competition...
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Even so it is amazing the number of companies that think they can operate and succeed without formal plans!
A marketing plan helps to focus your company on the vital activity of growing the business. It provides the framework on which to build new
“What is a marketing plan?
The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals...
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