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Essay Details:
Essay text:
Z-Wing is the world’s largest commercial and military manufacturer of planes. Janssen is Z-Wing‘s closest competitor and has recently captured 47% of the market. The aviation industry is growing at five percent a year so innovation will be the key to maintaining Z-Wing’s leading edge.
Situation Analysis:
Market Summary
Z-Wing has good information about the aviation market and knows the industry is trying to come up with customer relationship management model that will give the company a leading edge. The company has already come up with a CRM model call In Touch and Z-wing knows a great deal about the target customers...
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