Title: Marketing Plan - New Nivea Product

Essay Details

Subject: Business
Author: Courtney S
Date: July 17, 2015
Level: University
Grade: A
Length: 5 / 1453
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock...

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Almost 45% of the procedures performed, 3.7 million, were on women from the ages of 35-50, which we believe, is a huge market. 24% of the procedures were done on women from the ages of 19-34 and 23% were done on women from the ages of 51-64. Every age group is represented with significant potential market data; therefore, we believe it is time for Nivea to take part in this age of cosmetic transformations...

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