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Essay Details:
Essay text:
Also, the clients were more than satisfied with O& M?¦s reputation and their work standards.
2) How long has been the relationship with the client?
?« The relationship with Dabur has been for the past 5 years.
3) How long will this campaign last / did last?
?« The Karishma Kapoor Dabur Amla campaign started in June 2001 and ended in March 2003.
4) Agency (personnel) level at which the campaign was handled?
?« All the levels were equally involved in the campaign. The creative department, media department, production department, client-servicing department - all worked in co-ordination with each other...
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Common topics in this essay:
- Branding in Product Marketing
- Examining The Impact Of Product Attributes On Perception Towards Brand Product
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