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These women are both busy professionals and homemakers who are technically savvy and who enjoy the latest in household gadgetry. They use computers in their home daily for looking up recipes, shopping, or playing games to help them unwind. Their computers are centrally located in the home; in a place the whole family can use and enjoy them. Income for these individuals will be over $40,000 per year. The estimated population for our target market within the United States is 180,059,026 (U.S. Census, 2006).
Positioning
Marketing, education, communications and entertainment are typically produced to engage the senses of sight, touch and hearing...
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