Title: Marketing Plan for restaurant
|Date:||July 10, 2016|
|Length:||29 / 8630|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
It offers pub style food and alcoholic and non alcoholic beverages. Occasionally advertise with flyers and have daily specials. The target market is McMaster students and residents in the area.
With respect to the problem facing Rams Head, it should aim for an increase is sales revenue during the upcoming summer months, establish a marketing budget and increase customer awareness...
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W) and the experience of the manager Deon Williams.
Weaknesses include its small size and unconventional layout, lack of awareness, lack of active promotion and advertisement and lack of parking.
There is demand present from McMaster students however it is lacking in the summer months...
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