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Title: Marketing Plan for restaurant

Essay Details

Subject: Business
Author:
Date: July 10, 2016
Level: University
Grade: B
Length: 29 / 8630
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It offers pub style food and alcoholic and non alcoholic beverages. Occasionally advertise with flyers and have daily specials. The target market is McMaster students and residents in the area. Marketing Objectives/Goals With respect to the problem facing Rams Head, it should aim for an increase is sales revenue during the upcoming summer months, establish a marketing budget and increase customer awareness...

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W) and the experience of the manager Deon Williams. Weaknesses include its small size and unconventional layout, lack of awareness, lack of active promotion and advertisement and lack of parking. Environmental Analysis There is demand present from McMaster students however it is lacking in the summer months...

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