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Title: marketing plan for puma

Essay Details

Subject: Business
Author:
Date: February 16, 2014
Level: University
Grade: B
Length: 3 / 793
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

One of the countries that is not included is the US. The growing popularity of the brand has resulted in the worldwide sales gain of over 20% in the 2004, and the sales gain of over 19% in 2003. The next step for PUMA would be to show more of a presence in the US market and increase their sales in the US, while offering innovative, quality products...

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These customers are looking for distinctive, colorful, quality brand, that is going to offer comfort, durability and fair price. PUMA is looking to enforce their core values in the US: spontaneity, authenticity and individualism. Another point for PUMA is to be more responsive, consumer-driven company...

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