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Title: Marketing plan for perfume J'adore, by Dior

Essay Details

Subject: Business
Author: Rhea C
Date: January 9, 2014
Level: University
Grade: A
Length: 4 / 1040
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas’ needs...

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Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular; it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status...

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