Title: Marketing Plan For Mrs Fields
|Date:||May 4, 2011|
|Length:||3 / 626|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
the target market) and for how long is it offered?
• What company resources (shown as costs) are needed at what rate (monthly perhaps)?
• What results are expected (sales and profits or other organizational goals, perhaps monthly or quarterly)? (Quester et al, 2007, p.56).
You are required to follow the contents of a marketing plan (see Kotler et al...
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The plan should outline the organisations activities and clearly link to the contents provided below.
This assessment should progressively be completed on a weekly basis as the plan includes areas on the topic, you are required to undertake research on the organisation beginning Week 2 and report back to your tutor on the findings in the tutorial class...
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