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Essay Details:
Essay text:
MN design is a small niche player in
a very competitive vertical market, dominated by large players. To stay afloat MN needs
to not only expand its client base and lower costs but also align a strategic long term
vision for the company. This plan can entail expanding the workforce- to bringing in
fresh new faces and infusing the company with “fresh” blood, to creating new ways to
market itself and the MN brand.
MN design’s strength lies in the fact that it is a relatively small player in a very
competitive industry dominated by both small and large players. However MN design has
carved a niche for itself by being able to service all market segments within this industry...
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