Title: Marketing Plan for Lonmin

Essay Details

Subject: Business
Author: Crystal B
Date: September 24, 2012
Level: University
Grade: A
Length: 16 / 4502
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Financial Summary 1 § Operating profit for the year amounted to $353 million an increase of 20% on the prior year. § Gross profit for the year was $373 million § Turnover increased by $98 million to $1128 million. § Cost of sales for the period was $755 million. § 17% increase in the average price realized for basket of metals sold...

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Marketing Audit 3.1 8 P's 3.1a Product § Lonmin mines and refines five Platinum group metals (PGMs): - Platinum - Palladium - Rhodium - Ruthenium - Iridium. § Lonmin produces over 900,000 ounces of Platinum (1,700,000 ounces of total PGMs) per year § PGMs lend themselves to a myriad of different applications, these includes; fountain pens, aircraft turbines, anti-cancer drugs, mobile phones, catalytic converters for automobiles, ceramic glazes...

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