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Title: Marketing Plan Callaway Golf

Essay Details

Subject: Business
Author: Charles S
Date: October 31, 2012
Level: University
Grade: A
Length: 3 / 775
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

With Callaway’s size, it gives Callaway power and advantages over competitors. • Aggressive acquisition strategy - Callaway’s size and cash flow capabilities allow Callaway to acquire companies such as Odyssey , Ping Golf for its technology, manufacturing facilities, and increased market share...

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Callaway has junior’s, men’s, women’s, and even senior clubs that it offers to its customers. • Superior quality and Customer Service – Callaway provides superior quality of products and excellence in customer service. The company provides other means of support for its retailers including product advertising, endorsement, demo days, warranty programs and closeouts...

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