Title: Marketing Plan And Stp
|Date:||March 18, 2013|
|Length:||4 / 1189|
|No of views:||0|
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A separate marketing mix is usually crafted for each product offering.
When constructing the mix, marketers must always be thinking of who their target market are.
Mix coherency refers to how well the components of the mix blend together. A strategy of selling
expensive luxury products in discount stores has poor coherency between distribution and
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Therefore in the short term, marketers are
limited to working with only half their tool kit. This limitation underscores the importance of
long term strategic planning.
Some commentators have increased the number of p's in the mix to 5, 6 or even 8. "People" is
sometimes added, recognizing the importance of the human element in all aspects of marketing...
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