Marketing Plan
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Title: Marketing Plan

Essay Details:

Subject: Business
Author: Theodore O
Date: January 1, 2014
Level: University
Grade: A
Length: 18 / 5123

Essay text:

To further strengthen its position and performance, Michelin pursues a global, targeted growth strategy focusing on high value-added segments and on expansion in the higher-growth markets while improving its productivity across the board. History 1889 Edouard and Andre Michelin founded Michelin, today the largest tire manufacturer in the world, as a small rubber factory in Clermont-Ferrand, France. 1895 First car tire is developed. 1898 Birth of Bibendum (The Michelin Man) 1937 The first truck tire with a steel casing is developed. 1946 Develops their first passenger car radial tire. 1952 Develops their first truck radial tire...

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