Title: Marketing Plan
|Date:||January 7, 2014|
|Length:||12 / 3446|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
It is an essential document for both large corporate marketing departments and for startup companies.
Essentially the Marketing Plan (Sisti, 2008):
• Forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
• Forces the marketing personnel to look externally in order to fully understand the market in which they operate...
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Needed as part of the yearly planning process within the marketing functional area.
2. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
3. Is a component within an overall business plan, such as a new business proposal to the financial community...
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