Title: Marketing Plan

Essay Details

Subject: Business
Author: Colleen J
Date: January 7, 2014
Grade: A
Length: 12 / 3446
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan (Sisti, 2008): • Forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. • Forces the marketing personnel to look externally in order to fully understand the market in which they operate...

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Needed as part of the yearly planning process within the marketing functional area. 2. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. 3. Is a component within an overall business plan, such as a new business proposal to the financial community...

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