Title: Marketing Placebo
|Date:||February 19, 2016|
|Length:||2 / 485|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
There is a correlation found between the real and discounted price of a product, and the actual benefit observed through the belief as to its effectiveness. This article includes a discussion of theoretical background, managerial marketing, and the public policy caused by the findings.
Chapter 4 discusses the use of experiments "to rule out alternative explanations...
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However it is not so black and white. There are many variables in the experiments in this article. In the first experiment you do not know if you have accounted for all variables until the experiment is over. Chapter 4 also discusses casual research. This is the kind of research that was trying to be obtained in the article...
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