Title: Marketing Myopia

Essay Details

Subject: Business
Author: David G
Date: August 12, 2012
Level: University
Grade: A
Length: 2 / 595
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Born in 1985, the brand was considered as an aspirational one by many young at hearts.The brand was positioned on the basis of its ruggedness. The brand was promoted as a pure offroader. The ads used to say that Gypsy could even climb trees. The positioning was reinforced by the success of the brand in rally and offroad events...

Showed first 250 characters

Do you need an essay?

Here are the options you can choose from:

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page

Do you need many essays?

FULL access to essays database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month

The positioning was reinforced by the success of the brand in rally and offroad events. Maruti also promoted such events to boost the brand as the ultimate offroader. The brand had the tagline of " There is a Gypsy in Everyone". But the brand failed to capitalise on the first mover advantage although it is still considered to be one of the sportiest looking SUV in the Indian market...

Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!

Total price: $10.00

 

Common topics in this essay:

Comments

Similar Essays:

Miss

1 pages / 189 words

Roads

1 pages / 296 words

Robert Frost's "The Road Not Taken"

2 pages / 311 words

The Road Not Taken Essay

2 pages / 318 words

The Road Not Taken Interpretation

3 pages / 641 words

Roman Roads

2 pages / 422 words

Weaher Conditions

1 pages / 217 words

Your education is your way to success!

Celebrate National Learning and
Development Month with Us!

Catch your 18% Discount
and Become a Successful Student!
*Limited Time Only