Title: Marketing Motorola
|Date:||February 15, 2016|
|Length:||3 / 867|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
They had sales of $36.8 billion in 2005.
? Product Innovation- Motorola is willing to take risks. They designed the RAZR, thinnest phone ever successfully launched.
? Proprietary Products- The company developed Mobile Extreme Convergence (MXC) Architecture to produce high multimedia mobile devices by eliminating many of the design limitations of affordable, advanced, full-featured mobile devices...
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Motorola employees also volunteer in Chicago to paint and clean up schools, parks and social service agencies as well as building houses for Habitat for Humanity.
? Strong customer service department
? Limited number of suppliers for certain key components. Hold-ups in the supply chain could be hurting sales (Forbes...
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