Title: Marketing Motorola

Essay Details

Subject: Business
Date: February 15, 2016
Grade: A
Length: 3 / 867
No of views: 0
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Essay text:

They had sales of $36.8 billion in 2005. ? Product Innovation- Motorola is willing to take risks. They designed the RAZR, thinnest phone ever successfully launched. ? Proprietary Products- The company developed Mobile Extreme Convergence (MXC) Architecture to produce high multimedia mobile devices by eliminating many of the design limitations of affordable, advanced, full-featured mobile devices...

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Motorola employees also volunteer in Chicago to paint and clean up schools, parks and social service agencies as well as building houses for Habitat for Humanity. ? Strong customer service department WEAKNESSES ? Limited number of suppliers for certain key components. Hold-ups in the supply chain could be hurting sales (Forbes...

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