Title: Marketing Mix Paper

Essay Details

Subject: Business
Author: Paulette J
Date: April 8, 2016
Level: University
Grade: A
Length: 5 / 1341
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

"Components of each marketing mix element are combined to provide a cohesive marketing program." (Kerin et al. 45) The Product part of the mix is concerned with developing the right "product" for the target customers. This could include a physical good, a service, or a combination of both ? anything that satisfies the customers' needs...

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"Components of each marketing mix element are combined to provide a cohesive marketing program." (Kerin et al. 45) The Product part of the mix is concerned with developing the right "product" for the target customers. This could include a physical good, a service, or a combination of both ? anything that satisfies the customers' needs...

Showed next 250 characters

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