Title: Marketing Mix Paper

Essay Details

Subject: Business
Author: Jean B
Date: October 23, 2014
Level: University
Grade: A
Length: 2 / 582
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The product also includes the features and benefits, quality level, accessories, installation, instructions, warranty, product line extensions, packaging, and branding of the product. ? Price: The price is the amount of money that is charged for "something" of value. In determining price a firm must consider things such as cost to produce the product, objectives, flexibility, competitive pressures, return on investment, market pressures level over product life, geographic terms, discounts, and allowances...

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In determining price a firm must consider things such as cost to produce the product, objectives, flexibility, competitive pressures, return on investment, market pressures level over product life, geographic terms, discounts, and allowances. Marketing Mix 3 ? Place: The place is the making of goods and services available in the right quantities at the right locations...

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