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Title: MARKETING MIX PAPER

Essay Details

Subject: Business
Author: Adam G
Date: November 6, 2014
Level: University
Grade: A
Length: 4 / 989
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

En otras palabras, marketing es todo aquello que una empresa puede hacer para ser vista en el mercado, con una vision de rentabilidad a corto y a largo plazo. Para que a una empresa a que se le tenga una vision y opinion positiva, hay que gestionarle su propio producto, su precio, su relacion con los clientes, con los proveedores y con sus propios empleados, con la propia publicidad en diversos medios y soportes, relacionarse con los medios de comunicacion, entre otras cosas...

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Las fases de la investigacion de mercados son, en primer lugar, determinar la cuestion que se va a estudiar y definir los objetivos; en segundo lugar, determinar el modelo, es decir, seleccionar el plan de investigacion, el metodo y las fuentes que se utilizaran; a continuacion es necesario recoger los datos, cuantificarlos y ordenarlos para posteriormente analizarlos e interpretarlos...

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