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first step :market situation evaluation
tous les jours would have analyzed their market what really it is, what they face and so forth.
for example, nowadays young people like students tend to eat instant food (like bread) instead of meal more and more. as a result, the sales amounts of those kind of industry increase rapidly.
additionally, sociocultural trends are changing. that is, there happen to be some trends that regard social contribution or charity as their responsibility. they also might think they need to appeal the young generation who is main customers in that industry.
to sum up, marketing situation will be evaluated ahead of described specific strategy
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