Title: Marketing Mix
Essay Details
| Subject: | Business |
| Author: | Maria A |
| Date: | January 16, 2014 |
| Level: | |
| Grade: | A |
| Length: | 3 / 885 |
| No of views: | 0 |
| Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
Jerome McCarthy grouped these items into the what is now known as the four P's ? product, price, place, and promotion. (www.netmba.com) These four P's are the parameters that the marketing manager can control, depending on the internal and external limitations of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response...
Showed first 250 characters
Do you need an essay?
Here are the options you can choose from:
- Order plagiarism free custom written essay
- All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
- Prices start from $12.99/page
Do you need many essays?
FULL access to essays database
- This option gives you the immediate access to all 184 988 essays
- You get access to all the essays and can view as many of them as you like for as little as $28.95/month
The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response. (Perreault & McCarthy, 2005)
Product
The first element of the marketing mix is product. The term "product" refers to tangible, physical products as well as services...
Showed next 250 characters
Total price: $10.00 |
|
Common topics in this essay:
- Capital Asset Pricing and Discounted Price Flow Models
- Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
- Price Discrimination
- Price Discrimination
- Price Discrimination: Common or Illegal?
- Price Makers And Price Takers
- Product And Pricing Decisions Starbucks
- price discrimination
- price discrimination
- The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan
- The low-price strategy of Hasee computer
- TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
- Second Degree Price Discrimination
- pricing decisions associated with hotel booking
- Modelling of Supply Chain for Financial and Pricing Decisions
Comments
Similar Essays:
|
2 pages / 398 words |
||
|
3 pages / 788 words |
||
|
3 pages / 885 words |
||
|
2 pages / 377 words |
||
|
1 pages / 201 words |
||
|
5 pages / 1465 words |
||
|
1 pages / 285 words |
