Marketing Mix
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Title: Marketing Mix

Essay Details:

Subject: Miscellaneous
Author: Melodie L
Date: May 25, 2016
Level: University
Grade: A
Length: 2 / 432

Essay text:

The 4Ps are: • Product (or Service) • Place • Price • Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service • What does the customer want from the product/service? What needs does it satisfy? • What features does it have to meet these needs? • Are there any features you've missed out? • Are you including costly features that the customer won't actually use? • How and where will the customer use it? • What does it look like? How will customers experience it? • What size(s), color(s), and so on, should it be? • What is it to be called? • How is it branded? • How is it differentiated versus your competitors? • What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below)...

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