Marketing Mix
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Title: Marketing Mix

Essay Details:

Subject: Miscellaneous
Author: Antonio W
Date: August 20, 2012
Level: University
Grade: A
Length: 5 / 1371

Essay text:

Winer Stern School of Business, New York University, 44 West 4th Street, New York, New York 10012, rwiner@stern.nyu.edu Companies spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions between marketing activities and interactions among competing brands...

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