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Title: marketing mix

Essay Details

Subject: Business
Author: Rolland G
Date: January 10, 2013
Level:
Grade: B
Length: 5 / 1202
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Because there are many ways to fulfill the needs of the customer, a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing mix are product, place, promotion and price...

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Product is the good or service sold to satisfy a customer's needs. Place involves all of the decisions required to make the product or service available in the target market, or customers, place. Promotion is the process of informing the target market of the product. Finally, the fourth element of the marketing mix is price...

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