Title: Marketing Mix 4 P's

Essay Details

Subject: Business
Author: Melvin G
Date: February 26, 2012
Level: University
Grade: A
Length: 7 / 1896
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The buyer's best evidence of the quality and competitive superiority of the service he will buy is the impression he gets of the professional capabilities of the manager and staff of the contractor. Therefore, the selling and creation of satisfaction for the buyer before, during, and after executing of the work is the responsibility of the diving firm's personnel who interact with the customers and who are assigned to the project...

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All other personnel involved or performing the underwater inspection work are also evaluated and approved/accepted prior mobilisation to the worksite. 1.1 PRODUCT / SERVICE A purchaser of a product makes his commitment after the product is completed and has a tangible object to consider; a purchaser of a service make his commitment before production and has only intangible promises of the seller about performance to consider, a much more difficult purchasing decision...

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