Title: Marketing Mix

Essay Details

Subject: Business
Author: James L
Date: September 28, 2013
Level: University
Grade: A
Length: 6 / 1715
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

ITC employs over 20,000 people at more than 60 locations across India. ITC is one of India's foremost private sector companies with a market capitalization of over US $ 13 billion and a turnover of US $ 3.5 billion. ITC has a diversified presence in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, branded apparel and greeting cards...

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ITC's agri-business is one of India's largest exporters of agricultural products. A wholly-owned subsidiary, ITC InfoTech India Limited, provides end-to-end IT solutions, including e-enabled services and business process outsourcing. Since its establishment in 1992, ITC continues to show leadership, flexibility, and creativity in its business and community approaches...

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